• About
  • Advertise
  • Privacy & Policy
  • Contact
Tech News, Magazine & Review WordPress Theme 2017
  • Home
  • Gaming

    To regain advertiser trust, Facebook is tracking ads by the millisecond

    National Academy of Sciences endorses embryonic engineering

    Google has been asked to take down over a million websites

    Watch Dogs 2 Update Coming This Week, Here’s What It Does

    The Analogue Nt Mini is the perfect NES console for video game lovers

    GoPro’s Karma drone is back on sale after design flaw made them fall out of the sky

  • Gear
    • All
    • Audio
    • Camera
    • Laptop
    • Smartphone

    Apple Watch Series 2 Is Swimproof and Comes With Built-In GPS

    National Academy of Sciences endorses embryonic engineering

    Jack Dorsey says he’ll continue running both Square and Twitter

    Fujifilm X-T2 review: The definition of a great camera

    The Warby Parker of hair color, Madison Reed, scores new funding and a CMO

    Shopify CEO attempts to defend continued hosting of Breitbart’s online store

    Trending Tags

    • Best iPhone 7 deals
    • Apple Watch 2
    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • iOS 10
    • iPhone 7
    • Sillicon Valley
  • Computers

    To regain advertiser trust, Facebook is tracking ads by the millisecond

    Google has been asked to take down over a million websites

    Watch Dogs 2 Update Coming This Week, Here’s What It Does

    Fujifilm X-T2 review: The definition of a great camera

    Shopify CEO attempts to defend continued hosting of Breitbart’s online store

    SpaceX targets February 18 for Dragon resupply mission to ISS

  • Applications

    Apple Watch Series 2 Is Swimproof and Comes With Built-In GPS

    To regain advertiser trust, Facebook is tracking ads by the millisecond

    National Academy of Sciences endorses embryonic engineering

    Google has been asked to take down over a million websites

    Watch Dogs 2 Update Coming This Week, Here’s What It Does

    Jack Dorsey says he’ll continue running both Square and Twitter

  • Security

    To regain advertiser trust, Facebook is tracking ads by the millisecond

    National Academy of Sciences endorses embryonic engineering

    Google has been asked to take down over a million websites

    Watch Dogs 2 Update Coming This Week, Here’s What It Does

    The Warby Parker of hair color, Madison Reed, scores new funding and a CMO

    Shopify CEO attempts to defend continued hosting of Breitbart’s online store

No Result
View All Result
  • Home
  • Gaming

    To regain advertiser trust, Facebook is tracking ads by the millisecond

    National Academy of Sciences endorses embryonic engineering

    Google has been asked to take down over a million websites

    Watch Dogs 2 Update Coming This Week, Here’s What It Does

    The Analogue Nt Mini is the perfect NES console for video game lovers

    GoPro’s Karma drone is back on sale after design flaw made them fall out of the sky

  • Gear
    • All
    • Audio
    • Camera
    • Laptop
    • Smartphone

    Apple Watch Series 2 Is Swimproof and Comes With Built-In GPS

    National Academy of Sciences endorses embryonic engineering

    Jack Dorsey says he’ll continue running both Square and Twitter

    Fujifilm X-T2 review: The definition of a great camera

    The Warby Parker of hair color, Madison Reed, scores new funding and a CMO

    Shopify CEO attempts to defend continued hosting of Breitbart’s online store

    Trending Tags

    • Best iPhone 7 deals
    • Apple Watch 2
    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • iOS 10
    • iPhone 7
    • Sillicon Valley
  • Computers

    To regain advertiser trust, Facebook is tracking ads by the millisecond

    Google has been asked to take down over a million websites

    Watch Dogs 2 Update Coming This Week, Here’s What It Does

    Fujifilm X-T2 review: The definition of a great camera

    Shopify CEO attempts to defend continued hosting of Breitbart’s online store

    SpaceX targets February 18 for Dragon resupply mission to ISS

  • Applications

    Apple Watch Series 2 Is Swimproof and Comes With Built-In GPS

    To regain advertiser trust, Facebook is tracking ads by the millisecond

    National Academy of Sciences endorses embryonic engineering

    Google has been asked to take down over a million websites

    Watch Dogs 2 Update Coming This Week, Here’s What It Does

    Jack Dorsey says he’ll continue running both Square and Twitter

  • Security

    To regain advertiser trust, Facebook is tracking ads by the millisecond

    National Academy of Sciences endorses embryonic engineering

    Google has been asked to take down over a million websites

    Watch Dogs 2 Update Coming This Week, Here’s What It Does

    The Warby Parker of hair color, Madison Reed, scores new funding and a CMO

    Shopify CEO attempts to defend continued hosting of Breitbart’s online store

No Result
View All Result
Desknery News
No Result
View All Result

Bombora Advances Understanding of B2B Buyer Intent with Company Surge® BERT-Based B2B Topic Classifier

by
April 6, 2021
Home Press Release EINPRESSWIRE
Share on FacebookShare on Twitter
0 0
Read Time:2 Minute, 19 Second

Intent data solutions leader the first to enhance NLP with Google develop BERT, driving 26% improvement

NEW YORK, NY, UNITED STATES, April 6, 2021 /EINPresswire.com/ — Customers using Bombora’s Company Surge® intent signals are enjoying even more precise results thanks to a major advancement, the company announced today. Human evaluation of the company’s new BERT-based B2B Topic Classifier shows a 26% improvement in topic prediction — that is, a more precise understanding of the categories business buyers are researching — along with increase in domain coverage (the companies those business buyers are from) against topics. Bombora now captures more of the research signals that b2b sales and marketing teams use to identify, prioritize, target and message prospects resulting in triple digit performance improvement.

Bombora earned those improvements by basing its Natural Language Processing on Bidirectional Encoder Representations from Transformers, or BERT. BERT, a machine-learning technique that learns by attending to the context of each occurrence of a word — distinguishing “the stock of apples has dropped,” for example, from “Apple’s stock has dropped” — revolutionized Google Search toward the end of 2019, a year after Google open-sourced it. Among the businesses now using BERT are Microsoft, LinkedIn, Facebook, Wayfair and other

Bombora’s data science and engineering team spent a year designing, building, and deploying the new system. Implementing BERT demonstrates Bombora’s data science and machine-learning leadership , and the company will continue to add major feature enhancements on top of it. Helping to drive these efforts forward will be Amber McKenzie, Ph.D. formerly of PwC and DialogTech, who has joined Bombora as VP Data Science, bringing deep NLP expertise to leverage BERT in other NLP use cases.The company has already enhanced its web-page categorization in order to better focus on the digital content that most strongly suggests intent.

“Bombora’s engineers and data scientists never stop looking for ways to serve our customers better,” said Bombora Data Science VP Nicholaus Halecky, Ph.D. “The BERT-based B2B Topic Classifier demonstrates a substantial performance increase in Company Surge® intent signal quality, and we know this will improve our customers’ business results.”

About Bombora
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

Rich Cherecwich
WIT Strategy
+1 774-254-0952
email us here

Share

Facebook
Twitter
Pinterest
LinkedIn

About Post Author

Happy
Happy
0 0 %
Sad
Sad
0 0 %
Excited
Excited
0 0 %
Sleepy
Sleepy
0 0 %
Angry
Angry
0 0 %
Surprise
Surprise
0 0 %

Next Post

Health Care Transformation Task Force Releases Analysis of National Health Expenditure Trends

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
(Add your review)

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended.

California—AcademicInfluence.com Ranks the State’s Best Colleges & Universities for 2021

March 22, 2021

MDimune and Evercyte form partnership for developing tumor-targeting EVs

April 5, 2021

Trending.

The Scandalous History of Mining in the Tucson Mountains

March 24, 2021

FAZE CLAN ANNOUNCES 3 NEW MEMBERS – MEET NUKE SQUAD + WATCH REACTION VIDEO

March 24, 2021

Saisystems Health Unveils New Electronic Health Record System, PacEHR

March 31, 2021

Cloud Adoption Continues to Spur as A Fundamental Digital Transformation Enabler

March 29, 2021
Desknery News

© 2022 Desknery - All rights reserved.

Quick Links

  • About
  • Advertise
  • Privacy & Policy
  • Contact

Follow Us

No Result
View All Result
  • Home
  • Gaming
  • Gear
  • Computers
  • Applications
  • Security

© 2022 Desknery - All rights reserved.