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Did you know, at what point a visitor becomes lead?

It’s pretty simple!

When a person visits your landing page or website by clicking a call-to-action, fills out a form to claim an offer, they are referred to as a lead.

A walk into lead generation marketing 

By using various marketing channels, you could drive traffic to your landing page and start generating leads.

Various marketing channels: Let’s go deeper.

Let us go in-depth into various marketing channels to drive traffic to the landing page.

Email

Email is a fantastic way to reach out to new prospects and those who already know about your brand.

For different segments of the audience, you have to create different content to engage with each one of them and ensure that no one is left behind.

If you struggle to find email addresses of new prospects, you could use GetEmail.io, an email lookup tool.

How to find email addresses using GetEmail.io?

You need to signup to get access to GetEmail.io. 

Start with the free plan, and once you find it useful, you may opt for the paid version.

You must provide the prospect’s name and their business email address, and in a few moments, the tool will locate the correct email format.

Such tools make it easy to find emails and build a healthy prospect list.

I hope you find this helpful.

You must add a CTA in all your emails that would take your recipients to the landing page or your website.

Content

Content is yet another fantastic approach to attract the target audience to your website; you can deliver helpful information to your potential audience through your content. 

You could add a call-to-action link or button at appropriate places in your content – bottom of the post, in the middle, or the beginning.

When your prospects are delighted with your content, they are more likely to click on your call to action and visit your landing page.

Paid advertisements and retargeting

The exclusive purpose of paid advertisements is to get the target audience to take action.

And when you want to convert your visitors into leads, you must ensure that your landing page and your ad copy are both aligned to the common goal and convey the same message to the audience. 

Social media channels

Social media channels make it easy to guide your fans to take a defined action. For instance, Instagram stories come with the swipe-up option, and Twitter has the bitly URLs and the bio links on Facebook.

There are some of the call-to-actions you could set on these platforms.

Referral marketing

Referral marketing is word-of-mouth marketing, where your customers become your brand voice.

Blog

Just like content, the blog is another excellent approach to get your users to take the desired action. 

You have to make sure that the content provides value to them, and the rest will fall in place automatically.

Final thoughts

For any kind of social media channel you choose, you must ensure that you are driving your prospects to the landing page that converts.

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